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Esko Lehtme

Esko Lehtme

I am creating now

As a design lead at SEB Baltic, I drive a design area strategy that aligns business objectives with user needs in the financial sector. This approach has resulted in optimized processes, mature design practices within our product development organization, and higher-quality design work.

My writing explores the intersections of design careers, design leadership, and self-development. I share my hard-earned insights from my journey to help others establish effective design processes and build strong teams.

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Recent writing

Fundamental skills will always serve you well
Self-development
Fundamental skills remain constant while tools and technologies rapidly change.
In between red and blue
Self-development
When perfectionism paralyzed my project, I tried proving it would fail. This revealed opportunities and restored my conviction. Always invert.
A trinity of metrics for measuring design's business impact
Design leadership
Measure design impact by mapping experience, business, and technical metrics across customer journeys. Move from “poor UX” to precise, actionable insights.