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Esko Lehtme

Esko Lehtme

I am creating now

As a design lead at SEB Baltic, I drive a design area strategy that aligns business objectives with user needs in the financial sector. This approach has resulted in optimized processes, mature design practices within our product development organization, and higher-quality design work.

My writing explores the intersections of design careers, design leadership, and self-development. I share my hard-earned insights from my journey to help others establish effective design processes and build strong teams.

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Recent writing

Leveraging VRIO framework to boost UX team strategic impact
Design Leadership
Design teams often struggle to demonstrate their strategic value to the organization. In our case, the solution came from the VRIO Framework, typically used for business strategy.
Leading UX teams beyond measurement anxiety
Design Leadership
Design leaders face the challenge of balancing measurable outcomes with creative freedom in UX teams. By fostering a culture of trust, playfulness, and experimentation, leaders can help their teams overcome measurement anxiety and unlock their full potential.
Refresh Conference 2024
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Design Leadership
Design leaders can drive organizational change by communicating design’s tangible value, integrating UX principles, and aligning design efforts with business metrics. You will learn how to leverage UX maturity, process models, and strategic metrics to elevate your design team’s impact and influence.