Design leadership

AI will not care about the outcome. It will not face consequences. On AI delegation in design – and the decisions that must stay yours.

AI tools now produce junior UX designer output from a single prompt. What never changes is design judgment — and judgment requires direct human contact.

Measuring UX maturity once gives you a snapshot. Doing it repeatedly reveals progress, patterns, and the reasons behind change.

The most worn button in our elevator is the close door button. Every morning, someone positions themselves at the panel and presses it with quiet conviction.

Unclear terminology erodes trust between designers and stakeholders. Shared design language reduces friction and keeps teams moving in the same direction.

It’s how you grow. Share your thinking and methods openly – it reduces bottlenecks, builds trust, and creates space for your next challenge.

Why I keep my calendar open to shadows — and how leadership transparency through shadowing builds organizational capacity.

Design is collaboration, not individual genius. Generous design cultures share credit freely and create lasting innovation through teamwork.

Measure design impact by mapping experience, business, and technical metrics across customer journeys. Move from “poor UX” to precise, actionable insights.

By focusing on three key areas of UX maturity – awareness, processes, and outcome measurement – we created a powerful catalyst for organizational change.

Transform UX team from “beauty parlor” to strategic partner with process mapping. Eliminate waste, clarify responsibilities, and adapt to changing priorities.

Evolve from accessibility to digital inclusivity. Practical approaches create better experiences for all while unlocking new business opportunities.

Elevate your UX team’s strategic impact with the VRIO Framework. Analyze capabilities, optimize resources, and prove design’s tangible business value.

Free your team from measurement anxiety by fostering playful experimentation. Pixar’s approach shows how to balance creative risks with business outcomes.

Refresh Conference 2024 talk – how to communicate design’s value, align UX with business metrics, and drive organizational change as a design lead.

Master politics with game theory. Map stakeholders, uncover rules, and create win-win solutions that elevate your team’s position and deliver strategic value.

Manage team with a dynamic skill matrix. Set clear expectations, assess capabilities, and guide targeted development to unlock your team’s full potential.

Develop your leadership with McKinsey’s 7-S framework. Analyze Strategy, Staff and more to identify gaps, prioritize actions, and build a high-performing team.

Use the UX maturity model to gain team alignment, uncover improvement areas, and make strategic design leadership decisions backed by structured insights.

My Refresh Conference 2023 talk – four frameworks I used at SEB to assess UX maturity, identify leadership gaps, and lead with measurable results.