Design Leadership

Design teams often struggle to demonstrate their strategic value to the organization. In our case, the solution came from the VRIO Framework, typically used for business strategy.

Design leaders face the challenge of balancing measurable outcomes with creative freedom in UX teams. By fostering a culture of trust, playfulness, and experimentation, leaders can help their teams overcome measurement anxiety and unlock their full potential.

Design leaders can drive organizational change by communicating design’s tangible value, integrating UX principles, and aligning design efforts with business metrics. You will learn how to leverage UX maturity, process models, and strategic metrics to elevate your design team’s impact and influence.

Game theory offers a strategic framework for navigating complex organizational dynamics. Design leaders can leverage game theory principles to map key players, identify governing rules, and find mutually beneficial solutions. By applying these concepts, you will balance weaker positions, obtain valuable resources, and achieve equilibrium for the common good in your organization.

A strategic skill matrix elevates design team performance by creating clear expectations and guiding individual growth. Initial setup, assessment workshops, and continuous updates align skills with organizational needs. This approach fosters improvement and drives team success in the competitive design landscape.

McKinsey’s 7-S framework provides a structured approach for design leaders to assess and improve their leadership. By identifying gaps and opportunities across these seven dimensions, you will develop a comprehensive plan to enhance your effectiveness and drive your design team to new levels of success.

UX maturity evaluation provides crucial insights into team perceptions and areas for improvement. By conducting structured interviews and analyzing results, you will clearly understand your organization’s UX standing, enabling informed strategic decisions and focused improvements in your UX leadership role.

At Refresh Conference 2023, I shared SEB’s journey in revamping UX strategy. Discover how strategic frameworks like UX Maturity Evaluation, McKinsey’s 7-S, Game Theory, and VRIO Analysis transformed our team’s approach and aligned our actions with organizational goals.