# Design leadership insights and coaching by Esko Lehtme
- [What I'm doing now](https://www.tsoon.com/now/)
- [Privacy policy](https://www.tsoon.com/privacy/)
- [Find the clarity your career needs](https://www.tsoon.com/coaching/)
- [I am Esko Lehtme – design executive and coach](https://www.tsoon.com/about/)

## Writing
- [Picking berries is my meditation](https://www.tsoon.com/posts/picking-berries-meditation/)
- [The pickle season runs on five business mechanisms](https://www.tsoon.com/posts/pickle-season/)
- [Some writing keeps traveling and I can't predict which](https://www.tsoon.com/posts/writing-that-travels/)
- [Starting over is how you find what actually matters](https://www.tsoon.com/posts/starting-over/)
- [Map people by birthday parties, weddings, and funerals.](https://www.tsoon.com/posts/customer-life-phases/)
- [Confident and wrong – NNG UX certification](https://www.tsoon.com/posts/nng-ux-certification/)
- [AI in design work and decisions](https://www.tsoon.com/posts/ai-design-decisions/)
- [Judgment cannot be prompted](https://www.tsoon.com/posts/judgment-cannot-be-prompted/)
- [What my journal doesn't say about my life](https://www.tsoon.com/posts/blank-quarters/)
- [Measuring UX maturity is a yearly practice](https://www.tsoon.com/posts/measuring-ux-maturity-is-a-yearly-practice/)
- [Close door button](https://www.tsoon.com/posts/close-door-button/)
- [We're not speaking the same language, and it's costing us time](https://www.tsoon.com/posts/aligned-language/)
- [Stop waiting for your manager to develop you](https://www.tsoon.com/posts/development-talk/)
- [I've made myself replaceable in every role](https://www.tsoon.com/posts/making-myself-replaceable/)
- [How shadowing turned a sketch into org change](https://www.tsoon.com/posts/first-hand-shadowing/)
- [Every design is a beautiful lie about individual genius](https://www.tsoon.com/posts/edison-10000/)
- [Fundamental skills – what they are and why they persist](https://www.tsoon.com/posts/fundamental-skills/)
- [In between red and blue](https://www.tsoon.com/posts/in-between-red-and-blue/)
- [A trinity of metrics for measuring design's business impact](https://www.tsoon.com/posts/trinity-of-metrics/)
- [The hidden influences shaping your leadership style](https://www.tsoon.com/posts/leadership-roots/)
- [Three areas that catalyzed UX maturity](https://www.tsoon.com/posts/ux-maturity-catalyst/)
- [Eliminating waste in UX workflows with lean process mapping](https://www.tsoon.com/posts/process-model/)
- [Impact Day 2024](https://www.tsoon.com/posts/impact-day-2024/)
- [Tallinna Ettevõtluspäev 2024 – kolm võtet kliendi mõistmiseks](https://www.tsoon.com/posts/tallinna-ettevotluspaev-2024/)
- [How I used the VRIO framework to focus my design team](https://www.tsoon.com/posts/vrio/)
- [Leading UX teams beyond measurement anxiety](https://www.tsoon.com/posts/embracing-playfulness/)
- [Refresh Conference 2024 – measuring change in years](https://www.tsoon.com/posts/refresh-conference-2024/)
- [How to get noticed by design leads on LinkedIn](https://www.tsoon.com/posts/linkedin-and-cover-letter/)
- [How to get what's available – game theory and governing dynamics](https://www.tsoon.com/posts/game-theory/)
- [Building a design team with a skill matrix](https://www.tsoon.com/posts/skill-matrix/)
- [Reverse patina](https://www.tsoon.com/posts/reverse-patina/)
- [McKinsey 7-S framework for design leadership](https://www.tsoon.com/posts/mckinsey-7-s-framework/)
- [How the UX maturity model drives strategic decision-making](https://www.tsoon.com/posts/ux-maturity/)
- [Where are you aiming?](https://www.tsoon.com/posts/where-are-you-aiming/)
- [IT-ametite päev 2023](https://www.tsoon.com/posts/it-ametite-paev-2023/)
- [Äripäeva Raadio - Minu karjäär](https://www.tsoon.com/posts/aripaeva-raadio-minu-karjaar/)
- [Updated and restarted](https://www.tsoon.com/posts/updated-and-restarted/)
- [Refresh Conference 2023 – showing meaning, not effort](https://www.tsoon.com/posts/refresh-conference-2023/)
- [Using CodeKit 3 with PatternLab 2](https://www.tsoon.com/posts/using-codekit-3-with-patternlab-2/)

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