Design leadership insights in your inbox
Bi-weekly from my practice. Quarterly exclusives from my practice.
The problem is not the content
There is no shortage of design leadership writing. The problem is where it lives – inside an algorithm that decides when you see it, how much of it you see, and whether you see it again.
You read something useful on LinkedIn and it is gone in two days. You save an article and never return to it. The ideas that were supposed to inform your practice disappear before they get the chance.
Good thinking deserves better conditions than that.
Written from inside the work
I am Esko Lehtme – design executive and coach. I have spent twenty years in design practice looking for the same thing: thinking I can actually build on.
I write bi-weekly about design leadership, design careers, and self-development – from the work, from inside the decisions and the trade-offs. Every quarter I write one piece exclusively for subscribers. It does not appear on the blog or on LinkedIn. Just here.
How it works
Subscribe with your email – one field, no friction, unsubscribe any time. I send issues bi-weekly, straight to your inbox. No algorithm between you and the writing.
Four times a year, I send a piece I write only for this list. The last one went into territory I use in live coaching sessions – content that has never appeared on the blog and is not scheduled to. More personal, closer to the actual practice.
What an issue looks like
From the latest email, “Map people by birthday parties, weddings, and funerals.”
Each issue opens with the backstory the post could not include, then goes deeper into the framework or question behind it.
What you get over time
The thinking accumulates. You read it when it suits you. You return to it when you need it. And four times a year, you receive something that exists nowhere else.
Design leadership ideas that used to disappear into the feed become a body of thinking you can actually use.
What stays the same without subscribing
The ideas keep appearing – and disappearing. The quarterly pieces do not live anywhere public. Once the window passes, they are gone.
Who this is for
Design leaders and practitioners who want to stay connected to the thinking without the noise. If you are building a design practice, navigating an organization that is not sure design matters, or figuring out what kind of leader you want to be – this is written for you.
I am Esko Lehtme – writing about design leadership, design careers, and self-development from more than twenty years in design practice: building teams, embedding research, making design matter to organizations that were not sure it should.
