Design leadership insights in your inbox
Bi-weekly from my practice. Every quarter, one piece I write only for subscribers – deeper than anything I publish elsewhere.
The problem is not the content
There is no shortage of design leadership writing. The problem is where it lives – inside an algorithm that decides when you see it, how much of it you see, and whether you see it again.
You read something useful on LinkedIn and it is gone in two days. You save an article and never return to it. The ideas that were supposed to inform your practice disappear before they get the chance.
Good thinking deserves better conditions than that.
Written from inside the work
I am Esko Lehtme – design executive and coach. I have spent twenty years in design practice trying to find the same thing: thinking I can actually build on – not more content to scroll past.
I write bi-weekly about design leadership, design careers, and self-development – from the work, not from the sidelines. Every quarter I write one piece exclusively for subscribers, drawn from live coaching sessions. Not published on the blog. Not on LinkedIn. Just here.
I go deeper here than I can anywhere else.
How it works
1. Subscribe with your email
One field. No friction. You can unsubscribe at any time.
2. Receive bi-weekly issues straight to your inbox
No algorithm between you and the writing. The issue arrives when I send it – not when a platform decides to surface it.
3. Get the quarterly exclusive
Four times a year, subscribers receive a piece I write only for this list. The last one went into territory I use in live coaching sessions – content that has never appeared on the blog and is not scheduled to. That register: more personal, closer to the actual practice.
Design leadership insights in your inbox
Bi-weekly from my practice. Every quarter, one piece I write only for subscribers – deeper than anything I publish elsewhere.
What becomes possible
The thinking accumulates. You read it when it suits you. You return to it when you need it. And four times a year, you receive something that exists nowhere else.
Design leadership ideas that used to disappear into the feed become a body of thinking you can actually use.
What stays the same without subscribing
The ideas keep appearing – and disappearing. The quarterly pieces don’t live anywhere public. Once the window passes, they’re gone.
Who this is for
Design leaders and practitioners who want to stay connected to the thinking without the noise. If you are building a design practice, navigating an organization that isn’t sure design matters, or figuring out what kind of leader you want to be – this is written for you.
I am Esko Lehtme – writing about design leadership, design careers, and self-development from more than twenty years in design practice: building teams, embedding research, making design matter to organizations that weren’t sure it should.
