We're not speaking the same language, and it's costing us time
Unclear terminology erodes trust between designers and stakeholders.
Writing
I mainly write about UX design careers, leadership in design, and self-development. Much of my content is based on the struggles, lessons, and experiences I’ve accumulated throughout my career. I occasionally update some articles to keep them relevant and helpful.
Stop waiting for your manager to develop you
Stop waiting for your manager to guide your growth. Learn the preparation framework that turns development talks into strategic career accelerators.
I've made myself replaceable in every role
It’s how you grow. Share your work openly to create new opportunities.
How shadowing turned a whiteboard sketch into organizational change
Hosting shadows crystallized my half-formed strategies and exposed organizational gaps I’d never have found alone.
Every design is a beautiful lie about individual genius
Design is collaboration, not individual genius. Learn how to build generous design cultures that share credit and create lasting innovation through teamwork.
Fundamental skills will always serve you well
Fundamental skills remain constant while tools and technologies rapidly change.
In between red and blue
When perfectionism paralyzed my project, I tried proving it would fail. This revealed opportunities and restored my conviction. Always invert.
A trinity of metrics for measuring design's business impact
Measure design impact by mapping experience, business, and technical metrics across customer journeys. Move from “poor UX” to precise, actionable insights.
The hidden influences shaping your leadership style
The Leadership Root from “Care to Dare” helps you identify unconscious influences and transform them into practices that align with your values and goals.
Three areas that catalyzed UX maturity
By focusing on three key areas of UX maturity — awareness, processes, and outcome measurement — we created a powerful catalyst for organizational change.
Eliminating waste in UX workflows with lean process mapping
Transform UX team from “beauty parlor” to strategic partner with process mapping. Eliminate waste, clarify responsibilities, and adapt to changing priorities.
Impact Day 2024
Evolve from accessibility to digital inclusivity. Learn practical approaches that create better experiences for all while unlocking new business opportunities.
Tallinna Ettevõtluspäev 2024 - kolm võtet kliendi mõistmiseks
Kolm lihtsat ja mõjusat tehnikat klientide mõistmiseks. Kaardista klienditeekond, loo empaatiakaart ja sorteeri kaarte tootearenduse täpsustamiseks.
Leveraging VRIO framework to boost UX team strategic impact
Elevate your UX team’s strategic impact with the VRIO Framework. Analyze capabilities, optimize resources, and prove design’s tangible business value.
Leading UX teams beyond measurement anxiety
Free your team from measurement anxiety by fostering playful experimentation. Learn how Pixar’s approach can help balance creative risks with business outcomes.
Refresh Conference 2024
Communicate design’s value, integrate UX principles, and align with business metrics to drive organizational change and elevate your design team’s impact.
How design team leads evaluate your LinkedIn profile
Learn how I evaluate LinkedIn profiles as a design lead. What makes profiles stand out, from headlines to experience descriptions that open career doors.
How to get what's available - Game theory
Master politics with game theory. Map stakeholders, uncover rules, and create win-win solutions that elevate your team’s position and deliver strategic value.
Unlock your design team's potential with a skill matrix
Manage team with a dynamic skill matrix. Set clear expectations, assess capabilities, and guide targeted development to unlock your team’s full potential.
Reverse patina
Reframe life’s imperfections as catalysts for growth. Viewing the “dents” in your life as signs of value transforms setbacks into opportunities for resilience.
Redesign your leadership using McKinsey's 7-S framework
Develop your leadership with McKinsey’s 7-S framework. Analyze Strategy, Staff and more to identify gaps, prioritize actions, and build a high-performing team.
How UX maturity evaluation drives strategic decision-making
Transform your UX strategy with maturity evaluation. Gain team alignment, uncover improvement areas, and make confident decisions backed by structured insights.
Where are you aiming?
Students can target internships by mapping their skills to desired positions. This approach helps identify opportunities and gaps in your career planning.
IT-ametite päev 2023
Kolm lähenemist disainitöö tutvustamiseks TalTechi IT-ametite päeval
10 reasons designers should embrace LinkedIn
Designers and students should embrace LinkedIn for career growth and professional networking. LinkedIn offers essential tools for advancing your design career.
Äripäeva Raadio - Minu karjäär
Kuula, jagame Kristina Lilloga Äripäeva Raadios nõuandeid IT- ja disainikarjääri alustamiseks SEBs.
Updated and restarted
I embrace imperfect action in content creation. Inspired by thought leaders, this post marks my first step towards regular writing and idea-sharing.
Refresh Conference 2023
Transform UX strategy with four frameworks I used at SEB. Learn how to assess UX maturity, identify leadership gaps, and lead with measurable results.
Using CodeKit 3 with PatternLab 2
Outdated (2016): Integrate CodeKit 3 with PatternLab 2 to control CSS generation, streamline development, and use CodeKit as a debugger, processor, and server.