Writing

By focusing on three key areas of UX maturity — awareness, processes, and outcome measurement — we created a powerful catalyst for organizational change. This unexpected combination was more effective than a broad maturity approach.

Process mapping transformed our UX team by revealing inefficiencies, clarifying responsibilities, and enabling strategic planning. By applying lean principles to our workflow, we reduced project setup time by weeks and gained the flexibility to manage multiple projects efficiently.

Discover how to transform accessibility compliance into meaningful digital inclusivity. Learn practical approaches to create more inclusive digital experiences beyond mere rule-following, as shared at Impact Day 2024.

At Tallinn Entrepreneurship Day 2024, I introduced three practical methods for customer research: card sorting, empathy mapping, and customer journey mapping. These techniques help new entrepreneurs understand customer attitudes, values, and behaviors, guiding product development in the right direction.

Design teams often struggle to demonstrate their strategic value to the organization. In our case, the solution came from the VRIO Framework, typically used for business strategy.

Design leaders face the challenge of balancing measurable outcomes with creative freedom in UX teams. By fostering a culture of trust, playfulness, and experimentation, leaders can help their teams overcome measurement anxiety and unlock their full potential.

Design leaders can drive organizational change by communicating design’s tangible value, integrating UX principles, and aligning design efforts with business metrics. You will learn how to leverage UX maturity, process models, and strategic metrics to elevate your design team’s impact and influence.

I’ve reviewed hundreds of LinkedIn profiles during hiring. Let me share exactly what catches my attention and makes profiles stand out. You’ll learn how to craft experience descriptions, present your skills, and create a professional narrative that resonates with hiring managers. These insights will help you optimize your profile to capture attention and open doors in the design field.

Game theory offers a strategic framework for navigating complex organizational dynamics. Design leaders can leverage game theory principles to map key players, identify governing rules, and find mutually beneficial solutions. By applying these concepts, you will balance weaker positions, obtain valuable resources, and achieve equilibrium for the common good in your organization.

A strategic skill matrix elevates design team performance by creating clear expectations and guiding individual growth. Initial setup, assessment workshops, and continuous updates align skills with organizational needs. This approach fosters improvement and drives team success in the competitive design landscape.

Life’s cherished moments and possessions inevitably show wear. By reframing our perspective on life’s ‘dents and scratches,’ you will discover profound opportunities for growth and resilience, even in the face of challenging circumstances.

McKinsey’s 7-S framework provides design leaders with a strategic approach to evaluate and enhance their leadership. By analyzing seven key dimensions, you will uncover opportunities, align team goals, and drive measurable improvements in your design organization’s performance.

UX maturity evaluation provides crucial insights into team perceptions and areas for improvement. By conducting structured interviews and analyzing results, you will clearly understand your organization’s UX standing, enabling informed strategic decisions and focused improvements in your UX leadership role.

By systematically evaluating your interests, skills, and experiences, you will identify the most promising internship opportunities and create a targeted career development plan. This structured approach helps overcome uncertainty and imposter syndrome, enabling you to craft a compelling profile for potential employers.

I designed a short presentation for TalTech’s IT Day in 3 iterations and different views to engage high school and college students on the importance of design in product development across various IT fields.

Designers and students should embrace LinkedIn for career growth and professional networking. LinkedIn offers essential tools for advancing your design career.

Kristina Lillo and I were interviewed in Äripäeva Raadio about career options for youth in SEB. We shared insights on starting a career in IT and design within the banking sector, emphasizing SEB’s support for young professionals in fintech.

I embrace imperfect action in content creation. Inspired by thought leaders, this post marks my first step towards regular writing and idea-sharing.

At Refresh Conference 2023, I shared SEB’s journey in revamping UX strategy. Discover how strategic frameworks like UX Maturity Evaluation, McKinsey’s 7-S, Game Theory, and VRIO Analysis transformed our team’s approach and aligned our actions with organizational goals.

A guide from 2016 showing how developers integrated CodeKit 3 and PatternLab 2 for efficient web workflows. Peek into past techniques for optimizing setups, controlling CSS generation, and using CodeKit as a debugger, code processor, and server.