Skip to main content


I mainly write about design careers, leadership in design, and self-development. Much of my content is based on the struggles lessons and experiences I have accumulated throughout my career. Some of the texts are sometimes updated.

Refresh Conference 2024

In my conference talk at the Refresh Conference 2024, I shared a reflective case study on the tools and methods we used to guide the UX team through breaking points.

How to get what's available: Game theory

With game theory, I created a set of strategies to interact with stakeholders, leadership, and other teams to obtain valuables for my team. I balanced out my weaker position and achieved equilibrium for the common good.

Reverse patina

The things that we cherish inevitably wear out over time. These signs of wear can be seen as a mark of importance and value. The same idea can also be applied to life events, where traumatic experiences can lead to personal growth and transformation. However, it is often hard to see this positive side when we are in difficult experiences.

Where are you aiming?

You have experienced the angst of setting up your CV or profile. What to include, what to leave out… And, what to write at all. This is a short guide based on my mentorship sessions with students.

IT-ametite päev 2023

I designed a short presentation for TalTech’s IT Day in 3 iterations and different views to engage high school and college students on the importance of design in product development across various IT fields.

Updated and restarted

I am trying to overcome procrastination and take a small step into the unknown. I recognize the possibility of solving problems and making a difference by sharing ideas early and frequently.

Refresh Conference 2023

In my conference talk at Refresh Rocks 2023, I shared SEB’s experience in building and executing UX area strategy.

Using CodeKit 3 with PatternLab 2

Learn how to work with CodeKit 3 and PatternLab 2 efficiently. Take advantage of their rebuilt and faster platforms while controlling CSS generation, reducing dependencies, and saving time with CodeKit as a debugger, code processor, and server.