Refresh Conference 2023

I listed every task my design team handled and evaluated each using VRIO. The analysis showed where we were wasting time and where our real advantage was.

Game theory gave me a structure for organizational politics. I used it to move a design team from visual treatment service to business value driver.

McKinsey’s 7-S framework applied to design leadership – hard and soft S’s, spans of control, three-tier authority models, and team identity shifts.

How I used NNG’s UX maturity model to assess our team, align on where we stood, and decide what to prioritize next.

My Refresh Conference 2023 talk – four frameworks I used at SEB to assess UX maturity, identify leadership gaps, and lead with measurable results.