Refresh Conference 2024

Measure design impact by mapping experience, business, and technical metrics across customer journeys. Move from “poor UX” to precise, actionable insights.

By focusing on three key areas of UX maturity – awareness, processes, and outcome measurement – we created a powerful catalyst for organizational change.

How I used lean process mapping to move a UX team from service provider to strategic partner – eliminating waste and clarifying responsibilities.

Refresh Conference 2024 talk – how to communicate design’s value, align UX with business metrics, and drive organizational change as a design lead.